Advertisement for the Palmer Institute of Authorship, from which a “free typical lesson package and book: The Art of Writing Salable Stories”, can be requested by mailing coupon to: 1680 N. Sycamore, Desk GD-16, Hollywood, CA.
~as seen in Astrology Guide, Vol 19, No 1, Jan-Feb 1956
Now then, should there be even the slightest doubt about the validity of writing programs offered in the front pages of astrology magazines… please consider a testimonial from J.G. Doar, whoever he may be: “After completing only the first few lessons I felt I knew what a short story is. My success will not affect my study of the Palmer Course.”
If that isn’t enough to convince the cynics, there are other devotees—equally giddy, confident and obscure in their success. (A.B. Aretz anyone?)
Had the Palmer folks been really smart or, better yet, prescient, they’d have asked for a few words from a young Raymond Carver who was among those that sent away for the package— and also came to know what a short story is. More or less.
(Though they did get one from A.E. Van Vogt, who claimed the Palmer course was a milestone in his career, after which his entire income, he said, was made through writing.)
[Incidentally, the man in the photograph above the caption: “Famous Author Praises Palmer” is Howard Hughes’ brother, Rupert Hughes.]