Not that there’s anything wrong with this…
Just wondering how possible it would be for the general population to even imagine as ‘normal’ an ad showing the get-ups done the other way round, i.e. the girl as pirate and the boy as singer.
Easy enough to imagine kids dressing up the other way round… I’m talking about an ad showing this.
And why is that so unlikely, so rare? And what, exactly, is normal? And who says? Who???
And although this is simply an ad in a toy store brochure [and not that big ugly toy store either, but a small, supposedly-aimed-at-cleverness one] and so why make a fuss and question anything… It’s precisely because this sort of always-everywhere subliminal messaging has an ever-increasing effect on how and what we think of ourselves.
At increasingly younger ages.
While we shrug and say it doesn’t matter.
And maybe little TommyJoe prefers being a pirate and sister JennieJune adores singing or doll collecting or wearing feathery hats, that’s not to say it’s the only scenario that can be played out in advertising. Because for every boy who vrroooms a truck over a carpet, there’s one longing to make sponge cakes with an Easy Bake Oven. And if they have smart families they’ll be allowed to have both truck and kitchen accessories in their toy box. I’d just like to see that broader world of ‘play’ reflected by toy manufacturers… both in packaging and in advertising. And though I suppose strides have been made, take a walk in any toy store or flip through the ads… seems it’s pretty much still about compartmentalization and stereotyping of genders in order to create more effective demographics.
Another name for childhood?