It won’t work if it’s done only when it’s done en masse.

Or when the beautiful momentum of hundreds of thousands gives it credibility and air time. As powerful and important as that is.

It won’t work if we stop when the cameras stop and the journalists go home and we’re left with our own small lives and make the mistake of thinking what can I do… me… one tiny person?

It won’t work if after stretching to this extraordinary moment of pink power we let the elastic snap back into complacency and start supporting what’s easy instead of what’s right.

Pink is no longer a colour.

It’s an attitude.

Reclaimed at last from the retail aisles and Barbie accessories. Let it stand instead for kindness, equality, respect, truth. Let’s accept nothing less. And let’s find creative and clever ways to live it every day in our own small lives.

Also, let’s remember that however important it is, it’s not the only colour.
But maybe, just maybe… it can lead the way.

Equality. Kindness. Truth. Respect. Across the board.